Russ Dallen, a political and legal analyst, said one of Jorda’s biggest tasks will be rebuild the image of the company that has been under the under the control of Maduro and his mentor, the late socialist President Hugo Chavez, for 20 years.

“He has to restore trust in a beloved American institution,” Dallen said. “Twenty years of rule by the anti-American regime in Caracas has made a serious dent in the historically sentimental American good will.”